Coca-Cola and spirit and wine giant Brown-Forman are shaking things up with a new canned, ready-to-drink, pre-mixed version of the iconic Jack and Coke cocktail.
Jack Daniel’s & Coca-Cola RTD will be made with Jack Daniel’s Tennessee Whiskey and Coca-Cola. The beverage will be available in markets around the world, with an initial launch planned for Mexico in late 2022 and a US launch in 2023.
The global benchmark for alcohol beverage volume (ABV) is 5% but will vary depending on the market. A zero-sugar version of the beverage will also be available.
“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said a spokesperson.
The partnership with Brown-Forman comes as Coca-Cola has introduced several new flavored alcoholic beverage offerings in recent years.
In 2018, Coca-Cola launched Lemon-Dou, its first entry into the alcoholic beverage market since the 1970s, which is currently available in Japan, China and the Philippines.
Since then, the company has teamed up with Molson Coors on Topo Chico Hard Seltzer, which is available in more than 20 markets, and Simply Spiked Lemonade, which is available in the United States.