Ford Reveals First All-Electric Pickup Truck

The Ford Motor Company announced the addition of an all-electric option to its F-Series line of pickup trucks.

The electric F-150 Lightning pickup was introduced during a presentation at the company’s world headquarters in Dearborn, Michigan which has already lead to an increase in shares of about 3% in premarket trading, CNBC reports.

Ford Motor Company CEO Jim Farley confirmed to CNBC that the company has already taken 20,000 reservations for the new all-electric pickup truck.

Farley said the reservations are being closely watched by Ford Motor, as well as investors, to get a better understanding of consumer interest in EV pickups, as it is an unproven area for automakers to jump into.